I've just finished listening to Chris Anderson's audio book FREE. In this book Anderson explains how services and goods can be offered without fees, why free is a logical result of distribution over the internet and who is going to pay for all this freedom. For me the best chapters were #8 where he explains how Google makes its income from its free services and #16 where he lists and refutes common doubts about the freemium model.

cover book Free

If you are a game maker or publisher you have to know this book. You can download its audio version here - for free.

But beware: the freemium business model isn't for everyone/everything. Be sure to understand the basic principles before you jump on this bandwagon. Otherwise you give away your labor for free and are left alone with the costs. Most people see goods on the net as public domain. So they won't care if you suffer a loss. It's not their problem.

Finally the freemium model is a win/win situation for both producer and consumer when it's done right. It's a nice trick to sneak into buyer's wallets by getting them hooked hassle-free in the first place.

Let us exploit them.

Wink

 

Cheers,
Thomas

 

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